Where the user has provided the required consent, the website may use Google services for the following purposes:
- analysing website traffic;
- measuring the performance of advertising campaigns;
- identifying the source of a website visit;
- measuring conversions;
- limiting the frequency of repeated advertising;
- personalising advertising where the user has separately consented to this.
Depending on the website configuration, Google Consent Mode may be used to communicate the user’s consent status to Google.
Without the required consent, non-essential advertising and analytics cookies should not be set.
Recipients of personal data processed through Google services may include Google Ireland Limited. Certain processing activities may also be carried out by other companies within the Google group or by its service providers, subject to the applicable safeguards for international transfers of personal data.
Здесь
limiting the frequency of repeated advertising лучше, чем буквальное limiting repeat advertising, а
identifying the source of a website visit естественнее для англоязычной Privacy Policy.